Skipper :
To be selected from some very different profiles (man/woman, rookies, French, International, famous, talented youngsters)
Dates : Until 2010
Figures from the 2004-2005 edition are not yet available.
Media statistics during the 2000-2001 edition :
» TV : 100
h
» Press : 18.110 articles » Radio : Over 120hrs
» Internet : 80 million connections
Assessment of the media statistics for the following boats in
2000 :
» PPRB (Michel Desjoyeaux) = 18.6M€ through TV
» Kingfisher (Ellen MacArthur) = 30M€ through TV, 23M€ through the written
press, 8.38M€ through the Radio
Duration of the partnership
: 5 years
Assured national and international media coverage : The nautical event
receiving the most media coverage in the world after the America’s Cup
Internal use of the boat and the skipper as well as
Public Relations operations during the period of your partnership
Positive Image
of your entreprise as partner to an extremely
high level sports project associating the following values: adventurousness, innovation, performance seeking, transcending one's own capabilities
